Tasman Salter / eCommerce & web delivery / Auckland
Complex products, made easier to find and buy.
I work inside product-heavy businesses, connecting eCommerce, product information and marketing with the practical work needed to ship.
View selected work01 / Selected work
Storefronts, systems and campaigns built around real products.
Dolphin Pacific
eCommerce implementation for a New Zealand wholesale pool-equipment supplier, bringing product discovery, trade ordering and content into one storefront.
02 / Capabilities
From spreadsheet to storefront.
eCommerce implementation
Store structure, B2B ordering, content, product discovery and practical rollout.
Product information
Turning large, technical ranges into organised product data and useful buying content.
Marketing systems
Connected workflows across websites, catalogue production, campaigns and source data.
Hands-on delivery
Bridging the space between a commercial brief and the detailed work needed to ship it.
03 / About
I join the dots between the commercial brief and the live experience.
I’m an Auckland-based marketing and eCommerce lead who likes the difficult middle of a digital project: catalogue structure, product data, content, design decisions and the work needed to get it live.
I currently lead marketing at Dolphin Pacific. Earlier work spans Webflow, Shopify, eCommerce and digital campaigns for technical, healthcare and product businesses.
04 / Contact